Privacy Policy

Privacy Policy

We respect your privacy and are committed to protecting your personal information. Read our Privacy Policy to understand how we collect, use, and safeguard your data.

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Introduction

Introduction

Introduction

Datarate ("Datarate," "we," "our," or "us") is committed to protecting individual privacy. This Privacy Policy explains how we collect, use, share, and protect information through our Data Services and our corporate website, datarate.ai (the "Website").

Key terms used in this policy include "Customer" (an entity that uses our Data Services), "Partner" (an entity that provides data to us), "Data Services" (our data products and services), and "you" (an individual interacting with our Website or whose data may be part of our Data Services).

This policy does not govern our Customers' use of data they receive from us; their use is governed by their own privacy policies. For information relevant to individuals in the European Economic Area (EEA), the United Kingdom (U.K.), and Switzerland, please see our separate notice.

Datarate ("Datarate," "we," "our," or "us") is committed to protecting individual privacy. This Privacy Policy explains how we collect, use, share, and protect information through our Data Services and our corporate website, datarate.ai (the "Website").

Key terms used in this policy include "Customer" (an entity that uses our Data Services), "Partner" (an entity that provides data to us), "Data Services" (our data products and services), and "you" (an individual interacting with our Website or whose data may be part of our Data Services).

This policy does not govern our Customers' use of data they receive from us; their use is governed by their own privacy policies. For information relevant to individuals in the European Economic Area (EEA), the United Kingdom (U.K.), and Switzerland, please see our separate notice.

Datarate ("Datarate," "we," "our," or "us") is committed to protecting individual privacy. This Privacy Policy explains how we collect, use, share, and protect information through our Data Services and our corporate website, datarate.ai (the "Website").

Key terms used in this policy include "Customer" (an entity that uses our Data Services), "Partner" (an entity that provides data to us), "Data Services" (our data products and services), and "you" (an individual interacting with our Website or whose data may be part of our Data Services).

This policy does not govern our Customers' use of data they receive from us; their use is governed by their own privacy policies. For information relevant to individuals in the European Economic Area (EEA), the United Kingdom (U.K.), and Switzerland, please see our separate notice.

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Who We Are

Who We Are

Who We Are

Datarate is a leading provider of global location, identity, and consumer-behavior intelligence. Our products empower businesses with tools for audience targeting, analytics, fraud prevention, competitive insights, and more. Our data foundation is built on privacy-safe signals, including location, streaming, purchase, property, auto, political, and clickstream data—all linked to a unified identity graph to provide a comprehensive view.

Datarate is a leading provider of global location, identity, and consumer-behavior intelligence. Our products empower businesses with tools for audience targeting, analytics, fraud prevention, competitive insights, and more. Our data foundation is built on privacy-safe signals, including location, streaming, purchase, property, auto, political, and clickstream data—all linked to a unified identity graph to provide a comprehensive view.

Datarate is a leading provider of global location, identity, and consumer-behavior intelligence. Our products empower businesses with tools for audience targeting, analytics, fraud prevention, competitive insights, and more. Our data foundation is built on privacy-safe signals, including location, streaming, purchase, property, auto, political, and clickstream data—all linked to a unified identity graph to provide a comprehensive view.

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Description of Services

Description of Services

Description of Services

Datarate receives mobile-device signals and other datasets from a network of vetted Partners, such as mobile app publishers using Software Development Kits (SDKs), Wi-Fi providers, beacon operators, and transaction panels. From this data, we create geo-fences, audience segments, and analytic outputs. This information may be used for various lawful purposes, including advertising, measurement, market research, and security.

Datarate receives mobile-device signals and other datasets from a network of vetted Partners, such as mobile app publishers using Software Development Kits (SDKs), Wi-Fi providers, beacon operators, and transaction panels. From this data, we create geo-fences, audience segments, and analytic outputs. This information may be used for various lawful purposes, including advertising, measurement, market research, and security.

Datarate receives mobile-device signals and other datasets from a network of vetted Partners, such as mobile app publishers using Software Development Kits (SDKs), Wi-Fi providers, beacon operators, and transaction panels. From this data, we create geo-fences, audience segments, and analytic outputs. This information may be used for various lawful purposes, including advertising, measurement, market research, and security.

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Our Data Practices

Our Data Practices

Our Data Practices

Information We Collect

Information We Collect

Website Visitors: We may collect contact details you provide (name, email), device and browser data, network activity, preference cookies, and any information you submit in a job application.

Partners: We collect device identifiers (like Mobile Ad IDs, hashed emails, IP addresses), precise location events with timestamps, the source app, user agent details, and limited demographic information.

Website Visitors: We may collect contact details you provide (name, email), device and browser data, network activity, preference cookies, and any information you submit in a job application.

Partners: We collect device identifiers (like Mobile Ad IDs, hashed emails, IP addresses), precise location events with timestamps, the source app, user agent details, and limited demographic information.

Website Visitors: We may collect contact details you provide (name, email), device and browser data, network activity, preference cookies, and any information you submit in a job application.

Partners: We collect device identifiers (like Mobile Ad IDs, hashed emails, IP addresses), precise location events with timestamps, the source app, user agent details, and limited demographic information.

How We Use Your Information

How We Use Your Information

To provide, improve, and secure our Data Services.

To respond to your inquiries and send you relevant content or marketing communications.

To conduct research, analytics, and product development.

To comply with legal obligations or to protect the rights, safety, and property of Datarate, our Customers, or the public.

To provide, improve, and secure our Data Services.

To respond to your inquiries and send you relevant content or marketing communications.

To conduct research, analytics, and product development.

To comply with legal obligations or to protect the rights, safety, and property of Datarate, our Customers, or the public.

To provide, improve, and secure our Data Services.

To respond to your inquiries and send you relevant content or marketing communications.

To conduct research, analytics, and product development.

To comply with legal obligations or to protect the rights, safety, and property of Datarate, our Customers, or the public.

How We Share Your Information

How We Share Your Information

With our affiliates and service providers under strict contractual safeguards.

With our Customers and resellers for permitted advertising, analytics, and security purposes.

With ad networks and measurement platforms to facilitate audience activation.

As aggregated or de-identified data for research and reporting.

In connection with legal processes, safety concerns, or business transfers, with appropriate protections in place.

With our affiliates and service providers under strict contractual safeguards.

With our Customers and resellers for permitted advertising, analytics, and security purposes.

With ad networks and measurement platforms to facilitate audience activation.

As aggregated or de-identified data for research and reporting.

In connection with legal processes, safety concerns, or business transfers, with appropriate protections in place.

With our affiliates and service providers under strict contractual safeguards.

With our Customers and resellers for permitted advertising, analytics, and security purposes.

With ad networks and measurement platforms to facilitate audience activation.

As aggregated or de-identified data for research and reporting.

In connection with legal processes, safety concerns, or business transfers, with appropriate protections in place.

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Supplementary U.S. State Disclosures

Supplementary U.S. State Disclosures

Supplementary U.S. State Disclosures

Residents of certain U.S. states, including California (CCPA/CPRA), Virginia (CDPA), Colorado (CPA), Utah (UCPA), and Oregon (OCPA), have additional rights regarding their personal information. This section outlines those rights. We process categories of personal information such as identifiers, location data, commercial information, and internet activity from sources like our Partners and data compilers. We use this data for commercial purposes like advertising, analytics, and service provision, and disclose it to Customers, ad networks, and service providers.

You have the right to know, access, delete, and correct your personal information, and to opt out of its sale, sharing, or use for targeted advertising. To exercise these rights, please use the links provided at the end of this policy.

Residents of certain U.S. states, including California (CCPA/CPRA), Virginia (CDPA), Colorado (CPA), Utah (UCPA), and Oregon (OCPA), have additional rights regarding their personal information. This section outlines those rights. We process categories of personal information such as identifiers, location data, commercial information, and internet activity from sources like our Partners and data compilers. We use this data for commercial purposes like advertising, analytics, and service provision, and disclose it to Customers, ad networks, and service providers.

You have the right to know, access, delete, and correct your personal information, and to opt out of its sale, sharing, or use for targeted advertising. To exercise these rights, please use the links provided at the end of this policy.

Residents of certain U.S. states, including California (CCPA/CPRA), Virginia (CDPA), Colorado (CPA), Utah (UCPA), and Oregon (OCPA), have additional rights regarding their personal information. This section outlines those rights. We process categories of personal information such as identifiers, location data, commercial information, and internet activity from sources like our Partners and data compilers. We use this data for commercial purposes like advertising, analytics, and service provision, and disclose it to Customers, ad networks, and service providers.

You have the right to know, access, delete, and correct your personal information, and to opt out of its sale, sharing, or use for targeted advertising. To exercise these rights, please use the links provided at the end of this policy.

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Cookies & Tracking Technologies

Cookies & Tracking Technologies

Cookies & Tracking Technologies

We use cookies, pixel tags, SDKs, and similar tools on our Website to enhance functionality and analyze usage. You can control cookies through your browser settings. Our Website does not respond to "Do Not Track" signals, but we honor opt-out choices made through industry mechanisms like the DAA and NAI.

We use cookies, pixel tags, SDKs, and similar tools on our Website to enhance functionality and analyze usage. You can control cookies through your browser settings. Our Website does not respond to "Do Not Track" signals, but we honor opt-out choices made through industry mechanisms like the DAA and NAI.

We use cookies, pixel tags, SDKs, and similar tools on our Website to enhance functionality and analyze usage. You can control cookies through your browser settings. Our Website does not respond to "Do Not Track" signals, but we honor opt-out choices made through industry mechanisms like the DAA and NAI.

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Third-Party Links

Third-Party Links

Third-Party Links

Our Website may contain links to external sites or services. We are not responsible for the privacy practices of these third parties.

Our Website may contain links to external sites or services. We are not responsible for the privacy practices of these third parties.

Our Website may contain links to external sites or services. We are not responsible for the privacy practices of these third parties.

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Data Security

Data Security

Data Security

We employ administrative, technical, and physical safeguards to protect the information we process. While no system is 100% secure, we continuously monitor our systems and conduct risk assessments to protect your data.

We employ administrative, technical, and physical safeguards to protect the information we process. While no system is 100% secure, we continuously monitor our systems and conduct risk assessments to protect your data.

We employ administrative, technical, and physical safeguards to protect the information we process. While no system is 100% secure, we continuously monitor our systems and conduct risk assessments to protect your data.

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Data Retention

Data Retention

Data Retention

We retain data used in our commercial products only as long as necessary for legitimate business or legal purposes. Data collected from our Website or through direct contact is retained based on our operational needs.

We retain data used in our commercial products only as long as necessary for legitimate business or legal purposes. Data collected from our Website or through direct contact is retained based on our operational needs.

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Children’s Privacy

Children’s Privacy

Children’s Privacy

Our services are not intended for children under the age of 16, and we do not knowingly process data from this age group.

Our services are not intended for children under the age of 16, and we do not knowingly process data from this age group.

Our services are not intended for children under the age of 16, and we do not knowingly process data from this age group.

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Privacy Choices

Privacy Choices

Privacy Choices

Opt-out of Data Services

Opt-out of Data Services

Opt-out of Data Services

You can opt out of our data collection by following the instructions on our device-level opt-out page and by disabling location services on your mobile device.

You can opt out of our data collection by following the instructions on our device-level opt-out page and by disabling location services on your mobile device.

You can opt out of our data collection by following the instructions on our device-level opt-out page and by disabling location services on your mobile device.

Marketing Communications

Marketing Communications

Marketing Communications

You can unsubscribe from our marketing emails via the link provided in every email or by contacting us at privacy@datarate.ai.

You can unsubscribe from our marketing emails via the link provided in every email or by contacting us at privacy@datarate.ai.

You can unsubscribe from our marketing emails via the link provided in every email or by contacting us at privacy@datarate.ai.

Ad Network Choices

Ad Network Choices

Ad Network Choices

ou can learn more about and opt out of interest-based advertising through the Digital Advertising Alliance (DAA) and the Network Advertising Initiative (NAI).

ou can learn more about and opt out of interest-based advertising through the Digital Advertising Alliance (DAA) and the Network Advertising Initiative (NAI).

ou can learn more about and opt out of interest-based advertising through the Digital Advertising Alliance (DAA) and the Network Advertising Initiative (NAI).

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Contact Us

Contact Us

Contact Us

For all privacy-related questions, rights requests, and appeals, please email us at privacy@datarate.ai. We will need to verify your identity before processing certain requests.

For all privacy-related questions, rights requests, and appeals, please email us at privacy@datarate.ai. We will need to verify your identity before processing certain requests.

For all privacy-related questions, rights requests, and appeals, please email us at privacy@datarate.ai. We will need to verify your identity before processing certain requests.

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Changes to This Policy

Changes to This Policy

Changes to This Policy

We may update this Privacy Policy from time to time. We will post any changes on this page with a revised "Last Updated" date. For material changes, we will provide more prominent notice.

We may update this Privacy Policy from time to time. We will post any changes on this page with a revised "Last Updated" date. For material changes, we will provide more prominent notice.

We may update this Privacy Policy from time to time. We will post any changes on this page with a revised "Last Updated" date. For material changes, we will provide more prominent notice.

Opt-Out & Privacy Request Links

Opt-Out & Privacy Request Links

Opt-Out & Privacy Request Links

Do Not Sell or Share My Info

Do Not Sell or Share My Info

Do Not Sell or Share My Info

Submit a Privacy Request

Submit a Privacy Request

Submit a Privacy Request

Opt-Out of Targeted Ads

Opt-Out of Targeted Ads

Opt-Out of Targeted Ads

Last Updated: January 2025

Last Updated: January 2025

© Copyright 2012 - 2025 Datarate Services Pvt Ltd

© Copyright 2012 - 2025 Datarate Services Pvt Ltd

© Copyright 2012 - 2025 Datarate Services Pvt Ltd