Bridge the identity gap with privacy-safe ID mapping

Seamlessly connect mobile ad IDs, hashed emails, and household IPs to unified consumer profiles for smarter activation and richer analytics.

Get Identity Data

ID Mapping

2.4 M

Real Time

30

25

20

15

10

00

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Mobile IDs

Hashed Emails

Household IPs

Privacy-Safe Verification

40

Mobile IDs

150

Hashed Emails

160

Desktop IDs

100

Household IPs

How Customers Use ID Mapping

Unlock powerful outcomes by connecting disparate customer data points.

Enhance Identity Resolution

Track the customer journey across mobile, desktop, and CTV by linking MAIDs, hashed emails, and IPs.

Activate First-Party Data

Tie CRM records to active devices for higher match rates and sharper personalization.

CRM Records

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

95%

Match rate

400+

active devices

Reduce Ad Fraud

Spot invalid clicks, device farms, and bot traffic through cross-ID verification.

Bot Traffic

60%

Device Farms

20%

Invalid Clicks

20%

Cross-is verification

Verified

Household CTV Targeting

Map mobile IDs to household IPs for precise streaming delivery.

Boost ROAS

Higher linkage accuracy means ads hit real users, increasing engagement and sales.

Comprehensive Product Capabilities

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See Your Customer Data

How It Works

Cross-Device Linkage

Deterministic connections among MAIDs, HEMs, IPs, and postal hashes.

Privacy-First Engineering

Collected and processed to meet all major U.S. state and global privacy regulations.

Forensic Transparency

Flags reveal data origin, precision level, and recency for confident filtering.

Flexible Delivery

Real-time lookups or scheduled bulk files; historical backfill available.

Attribute Enrichment

Optional property, auto, purchase, streaming, and mobility traits.

Data Elements You Can Enrich

Data Elements You Can Enrich

Data Elements You Can Enrich

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Lorem ipsum dolor sit amet consectetur. At molestie suspendisse odio egestas nibh nulla magna arcu at. Sed ac morbi odio.

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Start Making Growth

Managing your daily activities

has never been easier with these powerful.

Book a Demo

Book a Demo

Start Making Growth

Managing your daily activities

has never been easier with these powerful.

Book a Demo

Book a Demo

Start Making Growth

Managing your daily activities

has never been easier with these

powerful.

Book a Demo

Book a Demo

Book a Demo

Mobile Ad IDs

Mobile Ad IDs

Strengthen your customer graph with active device identifiers.

Strengthen your customer graph with active device identifiers.

Hashed Emails

Hashed Emails

Detect multiple HEMs per user and expand people-based reach.

Detect multiple HEMs per user and expand people-based reach.

Household & Device IPs

Household & Device IPs

Unlock household-level streaming and validate profiles.

Unlock household-level streaming and validate profiles.

Mobile Ad IDs

Strengthen your customer graph with active device identifiers.

Hashed Emails

Detect multiple HEMs per user and expand people-based reach.

Household & Device IPs

Unlock household-level streaming and validate profiles.

Ready to Understand Your Audience Like Never Before?

See how combining movement and media data can transform your targeting and growth strategy.

What is ID mapping?

Connecting datasets via shared identifiers—such as mapping a mobile ad ID to a hashed email—to build a richer, unified profile.

How do linkages stay privacy-safe?

Why are linkages critical for marketing?

How quickly can we go live?

Which IDs can we send?

Have more questions? Let us know:

hello@datarate.com

Turn market moves into your advantage

Stay ahead of shifting trends with real-time market insights, giving you the clarity to act fast. Transform every move into a strategic opportunity for growth.

Get Demo

How It Works

Bridge the identity gap with privacy-safe ID mapping

Bridge the identity gap with privacy-safe ID mapping

Bridge the identity gap with privacy-safe ID mapping

Seamlessly connect mobile ad IDs, hashed emails, and household IPs to unified consumer profiles for smarter activation and richer analytics.

Get Location Data

Get Location Data

Get Location Data

ID Mapping

ID Mapping

2.4 M

2.4 M

Real Time

Real Time

30

30

25

25

20

20

15

15

10

10

00

00

Jan

Jan

Feb

Feb

Mar

Mar

Apr

Apr

May

May

Jun

Jun

Jul

Jul

Aug

Aug

Sep

Sep

Oct

Oct

Nov

Nov

Dec

Dec

Mobile IDs

Mobile IDs

Hashed Emails

Hashed Emails

Household IPs

Household IPs

Privacy-Safe Verification

Privacy-Safe Verification

40

40

Mobile IDs

Mobile IDs

150

150

Hashed Emails

Hashed Emails

160

160

Desktop IDs

Desktop IDs

100

100

Household IPs

Household IPs

How Customers Use ID Mapping

How Customers Use ID Mapping

How Customers Use ID Mapping

Unlock powerful outcomes by connecting disparate customer data points.

Unlock powerful outcomes by connecting disparate customer data points.

Unlock powerful outcomes by connecting disparate customer data points.

Build Targeted Audiences

Build Targeted Audiences

Reach people based on where they actually go.

Analyse Foot-Traffic Trends

Analyse Foot-Traffic Trends

Compare visits, dwell and loyalty across any trade area.

CRM Records

CRM Records

Jan

Jan

Feb

Feb

Mar

Mar

Apr

Apr

May

May

Jun

Jun

Jul

Jul

Aug

Aug

Sep

Sep

Oct

Oct

Nov

Nov

Dec

Dec

95%

95%

Match rate

Match rate

400+

400+

active devices

active devices

Reduce Ad Fraud

Reduce Ad Fraud

Spot invalid clicks, device farms, and bot traffic through cross-ID verification.

Bot Traffic

Bot Traffic

60%

60%

Device Farms

Device Farms

20%

20%

Invalid Clicks

Invalid Clicks

20%

20%

Cross-is verification

Cross-is verification

Verified

Verified

Household CTV Targeting

Map mobile IDs to household IPs for precise streaming delivery.

Boost ROAS

Higher linkage accuracy means ads hit real users, increasing engagement and sales.

Comprehensive Product Capabilities

Lorem ipsum dolor sit amet consectetur. At molestie suspendisse odio egestas nibh nulla magna arcu at. Sed ac morbi odio.

See Your Customer Data

How It Works

Cross-Device Linkage

Deterministic connections among MAIDs, HEMs, IPs, and postal hashes.

Privacy-First Engineering

Collected and processed to meet all major U.S. state and global privacy regulations.

Forensic Transparency

Flags reveal data origin, precision level, and recency for confident filtering.

Flexible Delivery

Real-time lookups or scheduled bulk files; historical backfill available.

Attribute Enrichment

Optional property, auto, purchase, streaming, and mobility traits.

Comprehensive Product Capabilities

Lorem ipsum dolor sit amet consectetur. At molestie suspendisse odio egestas nibh nulla magna arcu at. Sed ac morbi odio.

See Your Customer Data

How It Works

Cross-Device Linkage

Deterministic connections among MAIDs, HEMs, IPs, and postal hashes.

Privacy-First Engineering

Collected and processed to meet all major U.S. state and global privacy regulations.

Forensic Transparency

Flags reveal data origin, precision level, and recency for confident filtering.

Flexible Delivery

Real-time lookups or scheduled bulk files; historical backfill available.

Attribute Enrichment

Optional property, auto, purchase, streaming, and mobility traits.

Comprehensive Product Capabilities

Lorem ipsum dolor sit amet consectetur. At molestie suspendisse odio egestas nibh nulla magna arcu at. Sed ac morbi odio.

See Your Customer Data

How It Works

Cross-Device Linkage

Deterministic connections among MAIDs, HEMs, IPs, and postal hashes.

Privacy-First Engineering

Collected and processed to meet all major U.S. state and global privacy regulations.

Forensic Transparency

Flags reveal data origin, precision level, and recency for confident filtering.

Flexible Delivery

Real-time lookups or scheduled bulk files; historical backfill available.

Attribute Enrichment

Optional property, auto, purchase, streaming, and mobility traits.

Ready to Understand Your Audience Like Never Before?

See how combining movement and media data can transform your targeting and growth strategy.

What is location data?

How accurate is it?

How is the data collected?

Is it privacy-safe?

What is location data?

How accurate is it?

How is the data collected?

Is it privacy-safe?

Have more questions? Let us know:

hello@datarate.com

Turn location data into higher revenue now

Unlock the power of your location insights to drive smarter decisions, attract more customers, and maximize revenue growth.

Get Started

How It Works

Turn location data into higher revenue now

Unlock the power of your location insights to drive smarter decisions, attract more customers, and maximize revenue growth.

Get Started

How It Works

Ready to Understand Your Audience Like Never Before?

See how combining movement and media data can transform your targeting and growth strategy.

What is location data?

How accurate is it?

How is the data collected?

Is it privacy-safe?

What is location data?

How accurate is it?

How is the data collected?

Is it privacy-safe?

Have more questions? Let us know:

hello@datarate.com

Turn location data into higher revenue now

Unlock the power of your location insights to drive smarter decisions, attract more customers, and maximize revenue growth.

Get Started

How It Works

Turn location data into higher revenue now

Unlock the power of your location insights to drive smarter decisions, attract more customers, and maximize revenue growth.

Get Started

How It Works

© Copyright 2012 - 2025 Datarate Services Pvt Ltd

© Copyright 2012 - 2025 Datarate Services Pvt Ltd

© Copyright 2012 - 2025 Datarate Services Pvt Ltd