Consumer insights for precise targeting and analytics.
Consumer insights for precise targeting and analytics.
Consumer insights for precise targeting and analytics.
Leverage rich behavioral, demographic, and transactional data tied to unified consumer profiles and power every decision with confidence.
Leverage rich behavioral, demographic, and transactional data tied to unified consumer profiles and power every decision with confidence.
Leverage rich behavioral, demographic, and transactional data tied to unified consumer profiles and power every decision with confidence.
How Customers Use Consumer Data
How Customers Use Consumer Data
How Customers Use Consumer Data
Consumer data helps teams understand audiences more clearly and apply insights across marketing, analytics, and strategy.
Consumer data helps teams understand audiences more clearly and apply insights across marketing, analytics, and strategy.
Consumer data helps teams understand audiences more clearly and apply insights across marketing, analytics, and strategy.
Audience Creation
Audience Creation
Audience Creation
Build high-intent segments using purchase history, streaming habits, and real-world movement.
Build high-intent segments using purchase history, streaming habits, and real-world movement.
Build high-intent segments using purchase history, streaming habits, and real-world movement.
Market Research
Market Research
Uncover trends across property ownership, automotive cycles, and lifestyle indicators.
Uncover trends across property ownership, automotive cycles, and lifestyle indicators.
Property
40%
Automotive
25%
Political
20%
Other
15%
Market Research
Uncover trends across property ownership, automotive cycles, and lifestyle indicators.
Property
40%
Automotive
25%
Political
20%
Other
15%
Predictive Modeling
Predictive Modeling
Feed enriched attributes into churn, LTV, and propensity models for sharper forecasts.
Feed enriched attributes into churn, LTV, and propensity models for sharper forecasts.
Model Training
Data Processing
Real-time Processing
150M+ Profiles
Predictive Modeling
Feed enriched attributes into churn, LTV, and propensity models for sharper forecasts.
Model Training
Data Processing
Real-time Processing
150M+ Profiles
Personalized Messaging
Personalized Messaging
Align creative with actual interests like sports streaming, luxury auto, or home renovation.
Align creative with actual interests like sports streaming, luxury auto, or home renovation.
Active Shopper
Active Shopper
INTEREST Profile
INTEREST Profile
Sports
35.8%
Fashion
19.2%
19.2%
Electronics
15.3%
Travel
11.4%
Books
9.7%
Entertainment
8.6%
Personalized Messaging
Align creative with actual interests like sports streaming, luxury auto, or home renovation.
Active Shopper
INTEREST Profile
Sports
35.8%
Fashion
19.2%
Electronics
15.3%
Travel
11.4%
Books
9.7%
Entertainment
8.6%
Competitive Intelligence
Competitive Intelligence
Feed Mobility, demographics, and retail metrics into your platform.
Feed Mobility, demographics, and retail metrics into your platform.
Data Coverage and Depth
Data Coverage and Depth
Data Coverage and Depth
All signals are standardized and privacy-safe for consistent analysis and activation.
All signals are standardized and privacy-safe for consistent analysis and activation.
All signals are standardized and privacy-safe for consistent analysis and activation.
All attributes are anchored to the same privacy-safe profile for seamless join and activation.
All attributes are anchored to the same privacy-safe profile for seamless join and activation.
All attributes are anchored to the same privacy-safe profile for seamless join and activation.
Transactional Signals
Transactional Signals
SKU-level purchase and card-panel spend
SKU-level purchase and card-panel spend
Transactional Signals
SKU-level purchase and card-panel spend
Streaming & CTV
Streaming & CTV
Show and platform affinity per household
Show and platform affinity per household
Streaming & CTV
Show and platform affinity per household
Clickstream & Device
Clickstream & Device
Clickstream & Device
Site visits, app installs, and engagement metrics
Site visits, app installs, and engagement metrics
Site visits, app installs, and engagement metrics
Property & Auto
Property & Auto
Deed transfers, valuation ranges, make and model ownership cycles
Deed transfers, valuation ranges, make and model ownership cycles
Property & Auto
Deed transfers, valuation ranges, make and model ownership cycles
Political & Lifestyle
Political & Lifestyle
Political & Lifestyle
Affiliation, donation ranges, cause interests
Affiliation, donation ranges, cause interests
Affiliation, donation ranges, cause interests
Location & Mobility
Location & Mobility
Verified store visits, dwell time, and travel radius
Verified store visits, dwell time, and travel radius
Location & Mobility
Verified store visits, dwell time, and travel radius
Why Datarate Consumer Data
Why Datarate Consumer Data
Why Datarate Consumer Data
Our data platform empowers you to go beyond demographics to understand both movement and media habits at scale.
Our data platform empowers you to go beyond demographics to understand both movement and media habits at scale.
Our data platform empowers you to go beyond demographics to understand both movement and media habits at scale.
1
Breadth and Variety
Multiple vertical data feeds in one contract and schema. movement, media, purchase, or your own CRM file to start building your ideal audience.
2
Clean and Ready
Pre-processed, deduped, and aligned with your identity spine.
3
Flexible Licensing
Choose only the fields and refresh rate you need.
4
Privacy First
Collected and distributed under comprehensive compliance controls.
1
Breadth and Variety
Multiple vertical data feeds in one contract and schema. movement, media, purchase, or your own CRM file to start building your ideal audience.
2
Clean and Ready
Pre-processed, deduped, and aligned with your identity spine.
3
Flexible Licensing
Choose only the fields and refresh rate you need.
4
Privacy First
Collected and distributed under comprehensive compliance controls.
1
Breadth and Variety
Multiple vertical data feeds in one contract and schema. movement, media, purchase, or your own CRM file to start building your ideal audience.
2
Clean and Ready
Pre-processed, deduped, and aligned with your identity spine.
3
Flexible Licensing
Choose only the fields and refresh rate you need.
4
Privacy First
Collected and distributed under comprehensive compliance controls.
Datarate
© 2026 Datarate, All rights reserved
Datarate
© 2026 Datarate, All rights reserved
Datarate
© 2026 Datarate, All rights reserved